The world-renowned sports brand PUMA and the Italian AC Milan club today launched the team's new home jersey for the 2020-21 season. The design of the new jersey is inspired by the elegant and magnificent, magnificent and iconic architectural art of Milan.
Milan is a city full of cultural and historical heritage, exuding unique charm and creative brilliance, and gathers many unparalleled historical architectural treasures. Based on the jersey design concept that pays tribute to the city's culture, the design of the new AC Milan home jersey has been compiled into a hymn of the traditional culture and contemporary design of Milan.
The Galleria Vittorio Emanuele II (named in honor of the first king after the unification of Italy) is located in the heart of Milan. It is a combination of modern design language and urban classic architecture. The artworks show the unique charm that belongs to the city of Milan for the people who come and go.
Among them, The Galleria is the oldest shopping mall in Italy, located in the Emmanuel II arcade. The new AC Milan home jersey is inspired by the stunning patterns and architectural style of the Emmanuele II arcade. The arcade line shading is added to the traditional black and red stripe design, adding a modern touch to the classic design.
David Bremond, head of PUMA's football category product line, said: “AC Milan is not just a football club, it represents the culture of the city. We hope to create a model that can fully demonstrate the club’s traditions while also It can communicate with the jerseys of Milan fans all over the world at the same time. We integrate Milan’s iconic architecture into the jersey design, which not only represents the city in a true sense, but also demonstrates the urban heritage rich in cultural connotations."
AC Milan’s Chief Revenue Officer Casper Stylsvig (Casper Stylsvig) said: “The AC Milan soccer jersey is symbolic. It represents the pride and sense of belonging of millions of fans around the world. Praise the tradition, culture and iconic architecture, which is synonymous with our Milan. AC Milan is built on innovation, sharing, integrity and tolerance. PUMA accurately captures the core values of the team and integrates them into the new design ."
